**Social media marketing** is the use of social media platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok to promote products, services, or brands. It involves creating and sharing content to engage audiences, build brand awareness, drive website traffic, and generate leads or sales. Key strategies include organic posting, paid advertising, influencer partnerships, and community engagement.

**Podcasting** is a method of distributing audio content over the internet, typically in the form of episodic series that listeners can stream or download. Podcasts cover a wide range of topics, including news, storytelling, education, interviews, and entertainment, and are often available through platforms like Spotify, Apple Podcasts, and Google Podcasts. They offer creators a flexible way to reach niche or broad audiences, and listeners the freedom to enjoy content on-demand.

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