Course description

In today’s data-driven digital landscape, simply posting on social media isn’t enough—you need to measure what works. This comprehensive course teaches you how to gather, interpret, and report on performance metrics across all major social media platforms, including Facebook, Instagram, Twitter (X), LinkedIn, YouTube, TikTok, and more.

You'll learn to identify the most relevant KPIs for different goals (e.g., engagement, reach, conversions), understand native analytics tools, and use third-party platforms like Google Data Studio, Meta Business Suite, and Hootsuite. The course also emphasizes how to turn raw data into clear, visual, and actionable reports for stakeholders, clients, or internal teams.

Whether you're a beginner or a marketing professional looking to streamline your reporting process, this course provides the practical skills and templates needed to track campaign performance, prove ROI, and inform future strategy.

What will i learn?

  • Identify Key Social Media Metrics
  • Use Native Analytics Tools Effectively
  • Create Professional Social Media Reports
  • Analyze and Interpret Campaign Performance
  • Present Data to Stakeholders
  • Track and Measure ROI from Social Campaigns

Requirements

  • Basic Digital Literacy
  • Personal or business accounts on platforms like Facebook, Instagram, LinkedIn, Twitter/X, YouTube, for practice
  • Google Account
  • Device and Internet
  • All core lessons use free tools and native platform analytics

Frequently asked question

This course is ideal for social media managers, digital marketers, content creators, marketing students, and business owners who want to understand and improve their social media performance through accurate reporting.

No prior experience is required. The course starts with the basics and gradually introduces more advanced reporting techniques and tools.

You will learn how to report on: Facebook & Instagram (Meta Business Suite) Twitter/X (Analytics Dashboard) LinkedIn (Page and Post Analytics) YouTube (YouTube Studio) TikTok (Business and Creator tools) Optional: Pinterest, Snapchat, Threads

Yes. The course includes training on tools such as Google Data Studio, Hootsuite, Sprout Social, Buffer, and other popular analytics dashboards.

This depends on the provider. Many offer self-paced options, while others may include live sessions or instructor support.

Yes, downloadable and customizable report templates are provided for various platforms and reporting needs.

Definitely. Reporting is a key skill in digital marketing. Completing this course can strengthen your resume and give you a practical edge during job interviews.

Absolutely. You’ll learn how to analyze past performance and use reporting insights to adjust content and campaign strategies.

The course explains when to use daily, weekly, monthly, and campaign-based reporting depending on your goals.

Yes, the course covers automation using tools like Google Data Studio, Meta reporting dashboards, and scheduling via platforms like Hootsuite.

Deepak Yadav

Cyber Deepak Yadav is a multifaceted professional from Agra, Uttar Pradesh, recognized for his contributions to cybersecurity, digital forensics, and cinematography.

Cybersecurity ExpertiseDeepak has established himself as a prominent cybersecurity researcher and trainer. He specializes in educating individuals and organizations on effective cybersecurity practices, emphasizing the importance of protecting digital information and mitigating online threats. His sessions cover topics such as: Safe social media usage Recognizing AI-based fraud Protecting One-Time Passwords (OTPs) Verifying website legitimacy Understanding digital footprintsCinematography and Entrepreneurship In addition to his cybersecurity endeavors, Deepak is the Founder & CEO of Squad Photography, a photography agency based in Agra. With over seven years of experience, he has catered to more than 1,500 clients worldwide, offering services in wildlife photography, event coverage, and video editing. 

₹999

Lectures

0

Skill level

Beginner

Expiry period

Lifetime

Certificate

Yes

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